Marketing
Notes
In the world of marketing domain names have become
a key ingredient for selling, market presence and branding.
A domain name works like any other trading name
used in the marketing process. The range is wide and includes
generic or descriptive terms such as many of the domains for sale on
this site. The other main category of domains are brand names where a
good brand name should impart some of the what a business does, in
the way it sounds and looks.
Many markets are now mature with limited growth.
In these circumstances looking after and retaining existing
customers through a strong web presence backed up by strong delivery
and fulfillment becomes extremely important. Achieving business
growth however requires you to acquire new customers. This is where
an on target premium generic domain name can help you achieve a competitive
advantage.
Customers searching for goods or services for the
first time or looking to replace an existing supplier are likely to use a
major search engine. They will enter the item or service being
sought which will be either a generic or descriptive term, such as
microprocessor as a key computer component. They will be given a
list to choose from where the domains being used for each individual
hosting are shown. The generic or descriptive term (which in this
case could be microprocessor.co.uk) will
be obvious as a site
offering exactly what they are seeking. Many web users will also interpret
the use of a quality and relevant domain as showing a mature established
supplier and one with strong branding. A further point is that use
of a .co.uk extension will also transmit information to the user that you are a
UK based business which will be an important consideration for many
UK buyers.
Your web site still needs to be competitive in search
engine ranking terms, that is in having quality content, back-links
and inbound links. If your site has achieved the important `top 3
ranking` you are likely to be selected because of the domain name.
In this way a targeted premium generic or descriptive domain name can
boost a site's search results with a better geographic basis.
Importantly, there are also potential customers
who will perform a search by entering the domain straight into their
live browser and in this case they are certain to find the
target site. This leads onto one of the ways a premium generic domain can used in
conjunction with a legacy site which is by simply pointing the
generic domain at the latter which then acts as an important link
delivering potential customers to the existing site.
A premium generic descriptive domain can be used within
your existing web strategy to enhance your main site's performance
and it can be used for a new self contained business with a branding
focused on the domain's generic descriptive content. An example here
would be vane.co.uk used for a fashion business. Another
branding example
would be motoroil.co.uk for a new company specializing in the sale
of motor and engine oils (engineoil.co.uk
also available, could also be used
alongside it).
A key development now for internet marketing is
the emerging field of artificial intelligence and here quality
generic domains have clear applications. An example here is toolsai.uk
which is a short easily remembered domain to market
artificial intelligence software development tools for use across a
variety of website applications.
Premium domains here for sale illustrate both the generic
/descriptive type of domain name and the appropriate sounding brand
name type of domain name.
Generic Domains
A generic name is usually defined as a word or set
of words that is commonly found in the dictionary. The category
extends to descriptive words which are similarly found in the
dictionary. A good example of a quality generic domain name is motherboard.co.uk which could be used for marketing a range of
personal computer components in the UK. A second example is brakepads.co.uk which could be used to market car brakepads where
there is a large volume of after sale parts due to the mileage
serviceable nature of the item.
Brandable Domains
An attractive and meaningful sounding premium brandable name domain is hirola.com which could have worldwide applications across lifestyle
sites or gaming sites, alternatively is could be used as a brand for a
financial services site. A hirola is actually an animal (an antelope)
but it sounds somewhat like `high roller` and it is also quite a
short name and easy to spell. Once heard (on say a radio program) it would be easy to
remember as a brand and the spelling is also as it sounds
Between generic and brandable would fall a premium
name
such as wellperson.com. It is generic / descriptive but anybody
reading the domain would know what it represents and what it was about. It contains well
known words which most English speaking people are very familiar
with. It sounds like a brand and one which talks for itself. It
would work well as the domain for a self standing site operated as
part of a wellness organization or an international company
addressing related markets. A similar premium generic / descriptive but
brandable name is weightcentre.com which could be used to head up an
international site addressing the key area for healthcare of weight control and
obesity.
Another premium generic descriptive domain with branding
potential is tennisfuel.com which could be used for a world side for
nutritional products / information for the game of tennis.
Once a competitive advantage has been gained
through acquiring the registration rights of a premium generic descriptive
domain name then this becomes yours to retain as a permanent feature
of your market presence and because all domain names are unique it
cannot be replicated by the competition. Domain retention then only
requires you to make the ongoing payment of a relatively low annual renewal fee to the registration authorities. This fee is
usually paid via your internet service provider with whom you host
or park the domain. Use of a reliable provider and setting the
domain to automatic renewal with them should ensure its retention in
practical terms.
If you are interested to acquire the rights to any
of the premium domain names listed here at domainsforsale
then please
make contact for availability and purchase price using the
details on the contact page.
Terms of Sale and Transfer are given on the terms
page.
NamesInfotec (namesinfotec.com) is a trading name of AWA Consultants and all domain sales and transfers will be by
Allan at AWA Consultants.
Allan
AWA Consultants
August 2024
Copyright ©2021 NamesInfotec.com
